NEW YORK (April 09th, 2021): The Professional Fighters League (PFL), the fastest growing sports league in the world, is asking fans to choose the main event for the season kickoff event on April 23rd by using $PFL Fan Tokens on blockchain-based fan engagement app Socios.com.
MMA organisation PFL doubled down on their reputation as the world’s most innovative sports league when they officially launched the $PFL Fan Token in partnership with fintech blockchain company Chiliz at the end of last month.
The groundbreaking poll went live on Socios.com at 8AM ET/ 1PM CET, with fans from around the world already using their $PFL Tokens to decide which of the following fights (below) takes the spotlight in the ‘People’s Main Event’ on the ESPN+ card at PFL 1, April 23rd. The poll will conclude on Monday April 12th at 12PM ET/ 6PM CET.
Options:
- Loik Radzhabov vs Alex Martinez
- Brendan Loughnane vs Sheymon Moraes
The event will take place at Ocean Casino Resort Atlantic City and will be broadcast live primetime on ESPN2/ESPN+ in the US and beamed to 160+ countries around the world. The PFL has an estimated global fanbase of 550 million.
$PFL Fan Tokens are collectible digital assets, minted on the Chiliz blockchain, that provide owners with access to voting rights in polls, VIP rewards, exclusive league and sponsor promotions, AR-enabled features, chat forums, games and competitions on Chiliz’ fan engagement and rewards mobile app Socios.com.
$PFL holders will be able to participate in various polls, giveaways and new product drops over the course of the PFL’s Regular Season, Playoffs, and Championship on Socios.com, including the chance to award fighter bonuses and win signed gear and merch from PFL MMA fighters including Anthony Pettis, Fabrício Werdum, Rory MacDonald and Kayla Harrison. The global partnership with the PFL also provides Socios.com with rights to use PFL logos and branding for advertising and promotional usage. Socios.com logos will be featured in and around the cage and arena.
The PFL is also the first US based organization to launch a Fan Token and join 24 major sporting organizations on the Socios.com platform, including the likes of FC Barcelona, Juventus, Paris Saint-Germain and Manchester City.
Chiliz has major global expansion plans for 2021 and will increase their existing presence in Europe while targeting many more Fan Token launches in the UK, Asia and South America. Chiliz also recently announced a $50M expansion into the US to target launches with the 5 major US sports leagues.
Peter Murray, CEO of the PFL said: “We’re committed to using the latest technology to create real, meaningful engagement with PFL fans. This first poll is truly groundbreaking, giving fans from all over the world the chance to have their say in the ‘People’s Main Event’. We’re excited to see which way the vote goes and we’re looking forward to further innovative opportunities to engage with MMA fans worldwide, bringing them closer to our fighters and the action, throughout our 2021 season.”
Alexandre Dreyfus, CEO of Chiliz and Socios.com said: “MMA fans across the world now have the unprecedented opportunity to decide which fighters take the spotlight when the PFL regular season gets underway on April 23rd.
“$PFL Fan Token holders can look forward to many more polls, giveaways, new product drops, the chance to award fighter bonuses, chat forums, games, VIP rewards and experiences on Socios.com.
“The first poll is open now, so head to Socios.com and have your say in this historic moment for MMA.”
For Further Information:
Chiliz / Socios.com
Andrew Clarke – Head of PR
andrew@chiliz.com
For more information please visit www.socios.com / www.chiliz.com
About Professional Fighters League
Professional Fighters League (PFL) is the first and only to present MMA in the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. PFL is the innovation leader with the PFL SmartCage delivering viewers on-screen fight analytics and real-time prop bets. PFL Roster is second to none with 25% of its fighters ranked in the top 25 in their weight-class. All PFL 2021 Season events are live primetime on ESPN2/ESPN+ in the U.S. and available on leading broadcast and streaming outlets in 160 countries worldwide.
About Chiliz
Chiliz ($CHZ) specializes in providing sports & entertainment entities with tools to help them engage & monetize their global audiences. The company’s consumer facing app Socios.com launched in late 2019. To date, 24 major sporting organisations, including FC Barcelona, Juventus, AC Milan, Paris Saint-Germain and Manchester City have partnered with Socios.com to launch Fan Tokens. Leading esports organizations Team Heretics, NAVI, OG and Alliance have all launched Fan Tokens on the platform, while UFC have signed a global fan engagement agreement and fellow MMA organisation the Professional Fighters League have launched a Fan Token. Many more leading sports and entertainment properties from around the world are set to launch Fan Tokens in the near future. The company has 100+ employees, multiple office locations around the world and will open new offices in Spain, US and Brazil in 2021.
