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Privacy Policy

The PFL Web Site currently located at pflmma.com is made available by the entities which are part of the Professional Fighters League Group (including Professional Fighters League, LLC, PFL Europe LLP and PFL UK (PTY) Limited, collectively “PFL”, “we”, “us” and “our”). This Privacy Policy explains our privacy practices regarding the collection, use and disclosure of information collected through the use of the Web Site and through our various online Services provided by PFL through the Web Site.

By visiting the Web Site or using any Services, you are consenting to the practices and procedures described in this Privacy Policy and in the PFL Terms of Service. However, this does not equate to consent for the processing of your personal information (“Personal Information”) for purposes of the General Data Protection Regulation (“GDPR”). For the purposes of the GDPR, we are also the controller of your Personal Information.

You are required to provide certain Personal Information in order to use a Service, to make a purchase or to take advantage of certain features available through the Web Site. Your failure to provide such information may preclude you from using the Services or Web Site or may subject your account to termination, prevent you from making a purchase or prohibit you from using certain features.

Personal Information Collected – Sources And Categories

“Personal Information” is information that relates to an identified or identifiable individual i.e., information that allows us to directly or indirectly identify you

We may collect Personal Information from you on or through the Web Site or Services in a variety of ways, including, when you register on the Web Site, purchase merchandise, participate in online contests, surveys or games, or sign-up for a newsletter.

We also may, from time to time, receive Personal Information about you from third party sources to improve the Web Site and our Services, and for the various purposes outlined herein.

Device Identifiable Information

We may collect information that does not identify you personally, but is linked to your computer or device (“Device Identifiable Information”) and so could indirectly be used to identify you. We collect Device Identifiable Information from you in the normal course of operating our Web Site. When you visit our site, we automatically collect information about your computer that your browser sends, such as your IP address, browser type and language, access times, pages visited, and referring website addresses. We may use Device Identifiable Information to analyze trends, help administer the Web Site, and track the movement of visitors to learn about how much time visitors spend on each page of the Web Site, how visitors navigate throughout the Web Site or the Service and to gather broad demographic information for aggregate use.

We may also collect Device Identifiable Information through “cookies” or “web beacons” as explained below.

We may also collect information about your mobile device such as the type and model, operating system (e.g. iOS or Android), carrier name, mobile browser (e.g. Chrome, Safari), applications using our site, and identifiers assigned to your device, such as its iOS Identifier for Advertising (IDFA), Android Advertising ID (AAID), or unique device identifier (a number uniquely given to your device by your device manufacturer), sometimes referred to as a mobile carrier ID.

We may also collect your location information, such as your zip code or the approximate geographic area provided by your Internet service provider (ISP) or location positioning information provided by the location services and GPS features of your mobile device when location services have been enabled.

The categories of Personal Information that we may collect from you include:

(i) Personal Identifiers: Information needed to set up an account and make purchases on the site, such as your username, password, name, postal address, e-mail address, phone number and date of birth.

(ii) Internet, Device Identifiable Information or Other Electronic Activity Information: IP address, browser type, access times, pages visited and other information from your device, including geolocation (see above).

(iii) Financial Information: credit card, billing address and other payment information.

Cookies

To help us serve you better, we may collect Device Identifiable Information from you through technologies such as “cookies” and “pixel tags” (which are also called clear GIFs, web beacons, or pixels) or by tracking internet protocol (IP) addresses. Cookies are small data files that are stored by your web browser when you interact with a web site. When you visit a webpage, the cookie sends back Device Identifiable Information. Pixel tags are small graphic images (usually invisible) that can be embedded in content and ads on a webpage that track usage of our Web Site and effectiveness of communication. These pixel tags can then be used to recognize our cookies and to monitor certain user interactions with a web site. Cookies operate in the background, and you can turn them off if you wish by adjusting your Web browser settings, but doing so may impair your ability to use some of the features on the Web Site. We may use cookies to make the Web Site work better by, for example, remembering your preferences, keeping track of your login name, password and, if you want to buy things while on the Web Site, your “shopping cart.”

For more information, you may review the FTC’s guide to opting out of online tracking for computers and mobile devices.

In some cases, we have arrangements with third-party vendors to collect and store the foregoing information on our behalf, to provide services in connection with hosting or the operation of our Web Site, or to facilitate reporting of analytics (such as with Google Analytics).

Although the Device Identifiable Information that we share, including the Device Identifiable Information that is not linked to your mobile device, does not identify you personally there is a risk that third parties who receive such information from us may be able to re-identify you through other information they gather.

Except for IP Addresses, we may match Device Identifiable Information with Personal Information that we may have from or about you, which would allow us to identify you, we may use this information to provide you with offers that are available where you physically are located.

How We May Use Your Information

We have set out below, a description of the ways we use your Personal Information (referred to as “processing purposes” below), and for individuals located in the EEA or the UK, or where the GDPR otherwise applies, we explain which of the legal bases we rely on to do so.

Categories of Personal Information Processing Purposes Legal Basis (where you are located in the EEA or the UK or where the GDPR otherwise applies)
Personal Identifiers; Internet, Device Identifiable Information or Other Electronic Activity Information; Financial Information. To provide our Services to you: (i) contact you about the Web Site and/or Services you have requested e.g., to confirm or fulfill an order you have made; provide you with Services or information you have requested, or products or services you have ordered or signed up for, such as newsletters. To enter into / perform a contract with you (i.e., our Terms of Service) (Article 6(1)(b), GDPR).

To pursue our legitimate interests in providing the requested information and/or information about our processing of your Personal Information in an effective and efficient manner (Article 6(1)(f), GDPR).
Personal Identifiers; Internet, Device Identifiable Information or Other Electronic Activity Information; Financial Information. Business relationship: To administer our relationship with you, including in relation to your participation in contests, sweepstakes, promotions, surveys or voting. To enter into / perform a contract with you (i.e., our Terms of Service) (Article 6(1)(b), GDPR).

To pursue our legitimate interests in administering our relationship with you in an effective and efficient manner, including in relation to a contest or similar (Article 6(1)(f), GDPR).
Personal Identifiers; Internet, Device Identifiable Information or Other Electronic Activity Information; Financial Information. Website maintenance: To facilitate the operation or maintenance of our Web Site, our Services, our operations and internal record keeping. We may have a legal obligation to do so, especially in relation to internal record keeping (Article 6(1)(c), GDPR).

To pursue our legitimate interests in maintaining our Web Site and administering our business in an effective and efficient manner, including in relation to managing operations and record keeping (Article 6(1)(f), GDPR).
Personal Identifiers; Internet, Device Identifiable Information or Other Electronic Activity Information; Financial Information. Marketing: With your permission, to send you promotional material or special offers from PFL or our marketing partners.

If you no longer wish to receive promotional e-mails from us, or have your information shared with third parties as previously described, you may change your mind and/or your preferences by following the “Choices” section below.
With your consent (Article 6(1)(a), GDPR).

To pursue our legitimate interests in marketing our business in an effective and efficient manner (Article 6(1)(f), GDPR).
Personal Identifiers; Internet, Device Identifiable Information or Other Electronic Activity Information; Financial Information. Security: To ensure network and information security, including monitoring authorized users’ access to our Services for the purpose of preventing cyber-attacks, unauthorized use of our systems and website / app, prevention or detection of crime and protection of your Personal Information. Personal Identifiers; Internet, Device Identifiable Information or Other Electronic Activity Information; Financial Information. Security: To ensure network and information security, including monitoring authorized users’ access to our Services for the purpose of preventing cyber-attacks, unauthorized use of our systems and website / app, prevention or detection of crime and protection of your Personal Information. We may have a legal obligation to do so (Article 6(1)(c), GDPR).

To pursue our legitimate interests to ensure our Web Site is safe and secure and to ensure it is used in accordance with our Terms of Service (Art. 6(1)(f) GDPR).
Personal Identifiers; Internet, Device Identifiable Information or Other Electronic Activity Information; Financial Information. Transactions: To enable any due diligence and other appraisals or evaluations for any actual or proposed merger, acquisition, financing transaction or joint venture contemplated by PFL. To pursue our legitimate interests to operate and improve our business (Art. 6(1)(f) GDPR).
Personal Identifiers; Internet, Device Identifiable Information or Other Electronic Activity Information; Financial Information. Legal Claims: To defend and enforce our rights including, against legal claims that involve us, and to manage regulatory matters, investigations, data breaches, and/or data subject requests. To comply with a legal obligation, e.g., to respond to an official request or data subject request or similar (Art. 6(1)(c) GDPR).

To pursue our legitimate interests to defend and enforce our rights (Art. 6(1)(f) GDPR).

If you are located in the EEA/UK or the GDPR otherwise applies: You have a right to object to the processing of your Personal Information where that processing is carried out for our legitimate interests. Please note however that we may not be able to fulfil such requests in all instances.

How We May Disclose Your Information

We will not use, disclose, or share your information except as described in this Privacy Policy. The Personal Information and Device Identifiable Information we collect from you may be used by us and by third-party service providers and our advisers, such as hosting providers, data management companies, address list hosting companies, e-mail service providers, analytics companies, distribution companies, fulfillment companies and payment processors.

Our Service Providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose Personal Information for their own marketing or other purposes.

Users may send information about our products, our Services and/or our Web Site to their friends and family members by using sharing features on the Web Site or in an e-mail that we have sent them. We do not further contact those individuals without their consent to do so.

Third-Party Marketers

With your permission, we may share your information with our marketing partners so that they may contact you directly regarding special promotions or offers (such as subscriptions to and promotions for goods and services, including, for example, through participation in a co-sponsored sweepstakes or contest). We are not responsible for how these third parties may use your information, and such uses are subject to their own policies. If you have consented to share your Personal Information with third parties for such third parties’ marketing purposes, you can change your mind at any time and may let us know by following the instructions in the “Choices” section below.

Aggregated Demographic Information

We may use or share with third parties aggregated demographic information collected on or through the Web Site and Services for various purposes such as fan research and audience analysis. Aggregated demographic information does not include and is not linked to any Personal Information that can identify you or another individual person but we may use Device Identifiable Information to verify users’ locations for various purposes, such as compliance with regional requirements.

Social Media

When using the Services or when using certain third party social networking services (e.g., Facebook, Twitter, Instagram) (each a “Social Network”), you may have the option to connect your Service information and activity with your Social Network information and activity. If you authorize such a connection, you permit us to share or publish information about your Service activity with that Social Network and its users, and to access certain of your Social Network information, as disclosed to you at the time you consent to the connection. Information we may share with a Social Network may include, but is not limited to: technical information about your Service activity, your Service comments or the videos you watch on Service. Information we may access about you, with your consent, from a Social Network may include, but is not limited to, your basic Social Network information, your location data, your list of contacts, friends or followers and certain information about your activities on the Social Network. If you permit a connection between a Social Network and a Service, we (and that Social Network) may be able to identify you and to associate information received pursuant to the connection with information we already have about you. For more information, please review the privacy disclosures and terms of your Social Network account, which govern how that account information is collected and shared with us.

Other Disclosures

We may also share Personal Information and Device Identifiable Information under the following circumstances: (1) if required by law, such as by a court order, statute, regulation or rule, through legal process, or for law enforcement purposes; (2) in the event of a corporate transaction involving any of our businesses, such as the sale of that business or all or most of PFL’s assets or equity to another company; (3) in the event of a bankruptcy, insolvency, reorganization, receivership or assignment for the benefit of our creditors; (4) if we determine it necessary in connection with an investigation or in order to protect our legal rights or the wellbeing of others; or (5) in response to requests from federal, state, local or foreign law and civil enforcement agencies, such as a search warrant, subpoena or court order.

International Data Transfers

Our Site is hosted in the U.S. Therefore, when you disclose Personal Information to us, this Personal Information will be transferred to the U.S.

If you are located in the EEA/UK, or the GDPR otherwise applies, we may, for the purposes listed above, transfer your Personal Information to other recipients as referred to above, that are also located in countries outside the EEA/UK, including the U.S., and which are not currently considered by the European Commission and/or UK Government to provide an adequate level of data protection. In these circumstances, we will take steps to ensure that the Personal Information is protected which may include entering into Standard Contractual Clauses or similar (“SCCs”) with the recipient, seeking assurances from the recipient that they have Binding Corporate Rules in place or otherwise relying on a derogation, under the GDPR, for the transfer (e.g., where the transfer is necessary for the defense of legal claims).

You can request further information on the data transfer solutions relied upon including, a copy of the SCCs by using the contact details below.

Your Privacy Rights

California Privacy Rights

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the Personal Information we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like a copy of this notice, please send an e-mail to privacy@pflmma.com or write to us at 8000 Westpark Drive, Suite 610, McLean, VA 22102. Attn: Legal Department. Not all information sharing is covered by the “Shine The Light” requirements and only information on covered sharing will be included in our response. Under California law, businesses are only required to respond to a request once during any calendar year.

EEA / UK Privacy Rights

If you are located in the EEA and UK, or the GDPR otherwise applies, you have the following privacy rights, subject to applicable limitations:

Right of Access: you have the right to confirm what data is being processed, obtain information about the processing activities and to receive a copy of your Personal Information.

Right to Rectification: you have the right to request rectification / correction of your Personal Information where it is inaccurate or incomplete.

Right to Erasure: you have the right to request deletion of your Personal Information.

Right to Restriction: you have a right to ask that we restrict or suppress the processing of your Personal Information which means that whilst we are permitted to store the Personal Information we cannot otherwise process it.

Right to Data Portability: you have right to request the transfer of certain Personal Information to a third party, in machine readable format.

Right to Object: you have the right to object to the processing of your Personal Information including for any direct marketing purposes.

Right to Withdraw Consent: you have the right to withdraw your consent, at any time, without hindrance or cost, to prevent further processing. Please note that withdrawing your consent does not affect the lawfulness of our processing of your Personal Information based on such consent before the withdrawal.

Right to Lodge a Complaint: you have the right to lodge a complaint with a supervisory authority.

If you would like to exercise any of these rights, please contact us as set forth below. We will process such requests in accordance with applicable laws. To protect your privacy, we take steps to verify your identity before fulfilling your request.

Personal Information Retention

We retain Personal Information for a minimum period of 7 years or in accordance with our record retention policy. We will only process your Personal Information for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements. To determine the appropriate retention period, the amount, nature and sensitivity of the Personal Information are considered, together with the necessity and purposes for the processing (including, whether such purposes can be achieved through other means) and the potential risk of harm from unauthorized use or disclosure of the Personal Information. In exceptional cases (e.g., in pending litigation matters or where the law requires us to) your Personal Information may need to be kept for longer periods of time.

Community postings

The Web Site may make forums, blogs, and other community features and activities available to you and other users. If you post Personal Information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose Personal Information in these areas. We reserve the right (but assume no obligation) to review and/or monitor any such community areas on the Web Site.

Third party advertising

We may allow other companies that are presenting advertisements content, social networking or providing services on our pages to set and access cookies and other tracking technologies on your computer. These companies may collect information about your visits to the Web Site in order to measure and assess the effectiveness of online advertising and to provide and better target advertisements about goods and services of interest to you. While the information collected by these third parties from you while you are visiting our Web Site is not personally identifiable, some of these third parties may also combine such non-personal information with other information they have collected from various other sources, such as their own past online and/or offline purchase information and Web usage from other sites. Such other information may include Personal Information, as well as demographic and behavioral information. Those companies’ use of cookies, and the information collected, are governed by those companies’ privacy policies, not ours. See the “Choices” section below for ways to opt-out.

Short message service

We may make available a service through which you can receive messages on your wireless device via short message service (“SMS”). You understand that your wireless carrier’s standard rates apply to these messages.

If you subscribe to one of our SMS services, you may be required to register and provide Personal Information. We may also collect the date, time and content of your messages in the course of your use of the SMS service. We will use the information we obtain in connection with our SMS service for the purpose of sending the SMS messages. If fees are charged to your wireless account invoice, we may provide your carrier with your applicable information to facilitate the transaction in connection therewith. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies. We may also contact your carrier, which may access the content of your wireless account, for the purpose of identifying and resolving technical problems and/or service-related complaints. We do not guarantee that your use of the SMS service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the SMS service. You may change your mind and unsubscribe to SMS services at any time by following the instructions in the “Choice” section above.

Choices

You have various choices with respect to certain of our uses of the Personal Information we collect from you on or through the Web Site or Services. If you are located outside of the EEA/UK, or the GDPR does not otherwise apply, and you have not consented to us using your Personal Information as described in this Privacy Policy, we will only use it to complete the transaction or provide the service or product you have requested.

If you have agreed to receive communications or solicitations from us, but you later change your mind, you can revise your preferences on the site or email us at privacy@PFLMMA.com. You also may opt out of receiving all future promotional e-mails from us by clicking on an opt-out or “unsubscribe” link within the promotional e-mail you receive. Please understand that if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us.

You may also opt out of our SMS messages by texting “STOP” or another applicable keyword to the short code applicable to the particular SMS Service (as further described below).

If you have agreed to have us share your Personal Information with third parties so that they may contact you about promotions, offers and other information, you can revise your preferences on the site or email us at privacy@PFLMMA.com. If you do request to have us stop sharing your Personal Information with other entities for their direct marketing purposes, such request will only apply as of the date of your request, and we will not be responsible for any communications that you may receive from entities that received your Personal Information prior to such request. In these cases, please contact that entity directly or click on the opt-out or “unsubscribe” link that should be included within the promotional e-mail you receive from such third party.

You may opt-out of receiving ads from network advertisers by clicking the AdChoices icon on advertisements that are sent to you, visiting the opt-out pages on the NAI website (access the NAI’s opt-out tool) and the DAA website (access the DAA’s opt-out tool). Opting out does not prevent you from seeing ads; it simply means that network advertisers will no longer collect data for the purpose of providing you targeted ads. The DAA and NAI opt-out tools are cookie-based. They signal network advertisers so that they do not collect data online or deliver specific ads targeting you, and only affect the Internet/web browser on the computer where the cookies are installed. These opt-out tools will only function if your browser is set to accept third-party cookies. If you delete an opt-out cookie or all your cookies from a browser’s cookie files, change web browsers or change computers, you will no longer be opted out of our data collection and ad targeting, and we may place a new cookie unless an opt-out cookie is again reset on that browser. Opting out using one browser on one computer will not opt you out using any other browser on the same or another computer.

Security Practices

We use reasonable security efforts to protect the data in our possession. However, no method of transmission or storage of data is 100% secure and we will not be responsible for any damage that results from a security breach of data or the unauthorized access to or use of information, whether Personal Information or Device Identifiable Information. To the extent we provide your Personal Information to any third parties, to the extent required by applicable laws, we will request that they use reasonable security measures to protect your information.

Links To Other Websites And Services

The Web Site may contain links to other websites and online services. When you link to such other sites and services (including by means of clicking on hyperlinks, logos, widgets, banners or advertisements), you become subject to their terms of use and privacy policies posted thereon and/or applicable thereto. Please note that we are not responsible for the privacy practices of third-party websites. We encourage you to be aware of this when you click on a link and leave the Web Site, and to read the privacy policies of every website that collects Personal Information from you.

If you are not located in the EEA or UK (and the GDPR does not otherwise apply), by accessing the Web Site, using a Service, establishing an account or making a purchase, you consent to the processing of your Personal Information as provided in this Privacy Policy. You may withdraw that consent by contacting us at privacy@PFLMMA.com.

Changes To This Privacy Policy

You should review this Privacy Policy periodically as we may modify it from time to time, and such changes will be effective upon our posting them to the Web Site. Where consistent with applicable law, your continued use of the Web Site and/or the Services after we have changed the Privacy Policy signifies your acceptance of the revised terms. Under certain circumstances (e.g., with respect to certain material changes to this Privacy Policy), we may also elect to notify you through additional means, such as posting a notice on the front page of the Web Site or by means of an e-mail that gives you the opportunity to indicate whether you consent to the proposed change.

Children

Although most portions of the Web Site are directed to general audiences, we do not knowingly collect Personal Information from children under 18. If we learn we have collected or received Personal Information from a child under 18 without verification of parental consent, we will endeavor to delete that information.

Contact Us

If you have questions or concerns about this Privacy Policy, you can contact us at:

Professional Fighters League
19 Union Square West
NY, NY 10003

Attention: Privacy Administrator/Legal Department
E-mail: privacy@PFLMMA.com

Last Updated: 11 January 2023