PFL athletes across Ireland and the UK to act as That Prize Guy brand
ambassadors offering premium experiences and prizes
That Prize Guy to sponsor all PFL Global, PFL Europe, and Champions
Series Events
That Prize Guy to host sweepstakes to send a lucky winner to Dubai to watch
Paul Hughes fight Usman Nurmagomedov
NEW YORK (December 18, 2024) - The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced an expanded partnership with That Prize Guy, who will become a sponsor for all PFL Global, PFL Europe and Champions Series events. That Prize Guy will work collectively with the PFL and its athletes.
Through the expanded partnership the PFL and That Prize Guy will work together to create unique experiences for their consumers in the The United Kingdom and Ireland with PFL stars from the two countries acting as brand ambassadors.
To kick things off, That Prize Guy will be hosting a competition that includes flights for two to Dubai on Jan. 25 to watch Ireland’s Paul Hughes compete against Usman Nurmagomedov. The prize pack will include a three nights stay, two VIP tickets to the Champions Series event, and a meet & greet with Paul Hughes.
To enter this special competition, please click below: https://thatprizeguy.co.uk/competitions/dubai-pfl-event
“The Professional Fighters League is excited to expand upon our partnership with That Prize Guy,” said Austin Scherling, Sr. Director, Global Brand Partnerships at Professional Fighters League. “The PFL is quickly becoming the Champions League of MMA and like That Prize Guy boasts strong brand equity in the U.K..”
“I see the direction the PFL is going and I am so proud to be involved from the early stages. I am excited to see the heights that the PFL can achieve,” said Paul Harkin. “Seeing my brand on the shows and with athletes involved is an achievement I’m immensely proud of.”
PFL is the only organization in MMA with the sports-season format, where individual fighters compete in a regular season, playoffs, and championship each year. The combined roster of PFL and Bellator boasts 30% of its fighters independently world-ranked in the top 25 of their respective weight class, the same percentage as UFC. PFL has an expansive global vision for the sport and is building the “Champions League of MMA” with PFL Europe, PFL MENA, and more international leagues in development. PFL leads in technology and innovation, with its proprietary PFL SmartCage, powering fight analytics, real-time betting, AI scoring, and a next-generation viewing experience. PFL is primetime on ESPN/ESPN+ in the U.S. and is broadcast and streamed in 150 countries with 20 premium media distribution partners.
ABOUT PROFESSIONAL FIGHTERS LEAGUE
Professional Fighters League (PFL) is a global powerhouse in MMA and the fastest-growing sports league world-wide. PFL has five live fight franchises, offering year-round content: PFL League Season, PFL PPV Super Fights, PFL Challenger Series, PFL International Leagues, and Bellator. Founded in 2018, PFL is backed by major blue-chip investors including SURJ, Ares, Knighthead, Luxor Capital, Waverley Capital, Elysian Park Ventures, and numerous NBA, MLB, NHL, and MLS team owners. MMA is the growth sport business of this decade, with 650 million fans worldwide, the youngest audience demographic, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
ABOUT THAT PRIZE GUY
That Prize Guy brings life changing prizes daily at low costs and great odds. They are a Northern Ireland based business whose competitions are open to everyone from the UK and Ireland. They have given over £100 million in prizes so far.
thatprizeguy.co.uk/; Instagram (@thatprizeguy); Facebook (/Thatprizeguy);
Twitter (@thatprizeguy)
